The Social Web is Broken

by Alex Duncan  |  February 9, 2010 – 9:26 am


After months of feeling alone, feeling like I saw something others didn’t and simultaneously like I was the only one that didn’t get it. Finally today someone who knows a lot more about this kind of thing said what I had been thinking.

And the amount of spam and just general nonsense that is flooding all of these services is crippling. As a user, I spend far too much time weeding it all out to find the few gems of real content from people I care about.
 -  Michael Arrington on TechCrunch, Jan 2010

I couldn’t agree more. While people like Robert Scoble proclaim the death of RSS I just don’t feel like the social web is ready to be an alternative yet. In Google Reader I have an unread count, I can read through all of my feeds in an organised way and add new feeds in as and when I find them. I’m not subjected to the type of clutter that makes me mute people on brizzly. With twitter I feel like I grab odd handfuls of the stream, like I’m always running the risk of missing out on the good bits in amongst all the noise. Don’t get me wrong I definitely see the potential of the social web and Twitter and for me the future seems to be in projects like which analyse all of our interactions and filter out the noise.

As Michael says whilst this is currently a pain in the neck it’s also a fantastic opportunity to innovate and one I will certainly be trying to spend more time thinking about.